Fresha, a platform connecting clients with top beauty and wellness services recently commissioned me to capture the renowned Pall Mall Barbershop within the iconic 30 Rock building. From its striking exteriors to the bustling interiors and the skilled staff at work, every shot aimed to showcase the establishment's commitment to excellence. With a blend of tradition and modernity, it offers clients a transformative grooming experience in a welcoming atmosphere.

From the carefully curated decor to the expertly executed techniques, each image tells the story of a place where tradition meets innovation, and every client is treated with care and expertise. Through my lens, I aimed to showcase not just the physical space, but the spirit and soul of place as well—a testament to Fresha's mission to highlight the best in beauty and wellness.

Here are some of my favorite images from this shoot (click/tap to view full size and un-cropped):

To see more examples of this style of photography, visit my editorial and commercial gallery >>

All images in this blog post were shot on a Nikon D850 using a both a 50mm prime and a 24-85mm zoom lens, and all individually post-processed in Adobe Lightroom using custom-built presets.

Jinnifer Douglass is a full-time freelance photographer based in NYC, shooting for both individuals and brands such as Google, Sotheby’s, Uber, Make Up For Ever, Squarespace, and more! Specializing in portraits, food, and special events, she works to make every piece of your social and website content ‘Insta-worthy’ with high resolution, full-frame DSLR photography and expert Lightroom editing. Interested in chatting? Leave a comment below, or send an email to hello@jinyc-photo.com!