NYC Photography by Jinnifer Douglass

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Fashion Shoot for Lulu's Kids Clothing, Williamsburg

Recently, I had the opportunity to work with Lulu's Children's Clothing, a brand specializing in apparel for Orthodox Jewish families. Located in their Williamsburg warehouse, our 4-hour session was focused on capturing images for their e-commerce website.

The shoot began by styling the garments by themselves (from their Fall/Winter 2023 collection) to highlight their quality and versatility. As the day progressed, we welcomed three child models to the set. It was my first time working with models so young so I was a little nervous directing them, but I do love a challenge! As it turns out, they were a delight to work with, and we captured so many different looks while their parents and the shop owners supervised.

Here are some of my favorite images from this shoot (click/tap to view full size and un-cropped):

To see more examples of this style of photography, visit my fashion gallery >>

All images in this blog post were shot on a Nikon D850 using a 24-85mm zoom lens, and all individually post-processed in Adobe Lightroom using custom-built presets.


Jinnifer Douglass is a full-time freelance photographer based in NYC, shooting for both individuals and brands such as Google, Sotheby’s, Uber, Make Up For Ever, Squarespace, and more! Specializing in portraits, food, and special events, she works to make every piece of your social and website content ‘Insta-worthy’ with high resolution, full-frame DSLR photography and expert Lightroom editing. Interested in chatting? Leave a comment below, or send an email to info@jinyc-photo.com!