NYC Photography by Jinnifer Douglass

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Floral Designer Portraits for Shield Flowers in Midtown

This shoot took place in collaboration with Dapra Labs, a marketing and branding agency that was in the process of rebuilding the website for local floral design company Shield Flowers. Our aim was to capture portraits of Sukh, the creative director, in her element (the design studio!). During our one-hour session, I focused on capturing Sukh's personality with a mix of behind-the-scenes shots of her working and some more traditionally posed portraits. The studio was filled with natural light and vibrant floral arrangements, providing the perfect backdrop for our shoot. We worked quickly to get a variety of shots that showcased Sukh’s passion for her craft and the artistry behind her floral designs. Partnering with Dapra Lab was a great experience, as they had a clear vision for the images needed to enhance Shield Flowers’ online presence. If you're a business owner looking to elevate your brand through professional photography, let’s connect and create stunning visuals that represent your unique story!

Here are my 6 favorite images from this shoot (click/tap to view full size and un-cropped):

To see more examples of this style of photography, visit my editorial and commercial gallery >>

All images in this blog post were shot on a Nikon D850 using 24-85mm zoom lens, and all individually post-processed in Adobe Lightroom using custom-built presets.


Jinnifer Douglass is a full-time freelance photographer based in NYC, shooting for both individuals and brands such as Google, Sotheby’s, Uber, Make Up For Ever, Squarespace, and more! Specializing in portraits, food, and special events, she works to make every piece of your social and website content ‘Insta-worthy’ with high resolution, full-frame DSLR photography and expert Lightroom editing. Interested in chatting? Leave a comment below, or send an email to hello@jinyc-photo.com!